Not every project starts as an experiment.
Some start with a hotel that needs marketing before the hotel is ready.
A former hotel had been rebranded, renovated and brought back to market under a new flag. The story was there. The finished photography was not.
So Glass Hue tried something early.
Using available source material, stock imagery and AI-assisted workflows, we began exploring how lifestyle content could be created before the full property shoot could happen.
At the time, it was a practical fix.
Looking back, it was where an idea came from.
Later, the hotel was ready — say hello to the new Hyatt Regency Irvine.
We returned for a hybrid film and photography shoot.
This is the result.
Photography
More from the studio.